Category: Campaign

Fluency lets you individualize the campaign’s overarching message to bring deep relevance to any funding priority and to awaken the motivations that are unique to each donor

While you might also find the song “Bless the Broken Road” a bit cheesy, it really crystallizes some profound wisdom for me. As my career (and life) has progressed through ups and downs, lefts and rights, I often refer back to its wisdom. That reality is frequently out of phase with perception; what feels like a detour leading into a ditch often proves, through hindsight, to be a waypoint driving me forward.

Our colleagues at Ovrture recently posted a fictional tale of one donor’s journey, shedding light on the multitude of use cases and engagement opportunities made possible through this platform.

Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive fundraising campaign – that high-stakes setting where building genuine relationships is essential to success?

Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.

Foster Avenue. That’s the new name you’ll now see on this website and any communications from our philanthropic communications team. After 40 years as Snavely Associates, we see how radically our industry has changed in just the last five years. We’ve responded — with a dynamic approach that requires a new name to capture who…

Messaging Shapes an Effective Campaign — Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.

The cure for fundraising fluency deficiency … As a public service, Foster Avenue urges development leaders across the nation to inoculate their fundraising campaigns against the dangers of fluency deficiency, a debilitating condition that can lead to campaign anemia and failure to thrive. Fluency deficiency is characterized by fundraisers with a stunted ability to grasp the institution’s campaign message and adapt it with fluidity.

Is Foster Avenue’s new video the next box office smash? First, let’s squelch the rumors: Keanu Reeves did not “hang out” on the set of Foster Avenue’s new video. And Halle Berry did not don Versace for the film’s gala debut. In truth, we didn’t host a red-carpet event at all. But our new film has received critical acclaim from the…