A Small Team That Delivers Big Results
We’re a tight-knit group of campaign counselors, strategists, designers, and communicators who’ve spent our careers helping institutions articulate what makes them essential. Our size is our advantage: senior counsel on every engagement, and one team that holds the thread from the president’s office to the donor’s inbox.
Our Team
The people who bring wisdom and expression together.
Charlie Melichar
Principal
Charlie leads Foster Avenue’s campaign counsel, from the first planning question through the public launch. He has more than 25 years of experience positioning mission-driven organizations for success. His firm, Melichar Consulting, partnered with Foster Avenue for more than a decade before the two merged in 2024.
Chris Snavely
VP, Client Services
Chris is responsible for client success at Foster Avenue, bringing two decades of fundraising communications experience and a steady focus on tools that help clients work smarter. He is also Managing Partner of Ovrture, our sister company, which takes a campaign’s case to every donor.
Larry Snavely
Founding Partner
Larry founded the firm in 1982 as Snavely Associates and has spent four decades finding innovative ways to help people come together for better education, healthcare, and a better world.
Doug Diefenbach
VP, Strategy & Brand
Doug leads Foster Avenue’s communications: campaign rationale and message strategy, editorial and creative work, and campaign fluency training. He has long experience in campaign planning and communications, in both consulting and staff roles, and writes many of the firm’s Insights articles.
Kirby Messinger
Director, Strategy & Brand
Kirby is a fundraising and communications leader with 20+ years advancing nonprofits. As Director, Strategy & Brand at Foster Avenue, she helps clients strengthen campaigns and brand identity through collaborative, trust-building work.
Adam Vorlicek
Director, Design & Production
Adam oversees the creative production that brings campaign strategies to life, ensuring every deliverable reflects both strategic intent and design excellence.
Sasha Michael
Account Executive
Sasha provides comprehensive client support and strategic communications counsel, drawing on emotional intelligence and relationship-building expertise to deliver outcomes for mission-driven clients.
Affiliates
Extended expertise we bring to complex engagements.
Kris Conner
Strategist
Tracey Dooms
Strategist
Tegan Forder
Strategist
Jon Jefferson
Strategist
Elizabeth Menary
Strategist
Kris Willcox
Strategist
Karen Wing
Strategist
Greg Yoder
Web Development
Strategic Partners
Trusted relationships that extend our comprehensive campaign support.
Dan Saftig Consulting
Campaign Counsel
Interested in Joining Our Team?
We’re always looking for talented strategists, designers, and communicators who share our passion for helping institutions tell their stories. If you believe in counsel and communications working as one, we’d love to hear from you.
Ready to Work with Us?
Let’s talk about how we can help your institution achieve its campaign goals.