The Work Behind the Results
Strategy and creative, working as one. Here’s what that looks like in practice.
Education
UNC Greensboro
UNC Greensboro
Light the Way: The Campaign for Earned Achievement
UNC Greensboro ranked No. 1 in social mobility among every university and college in North Carolina, enrolled more than 20,000 students, and sent 94,000 alumni into the state’s workforce. None of that had ever been articulated as a case for major philanthropic investment. The university’s access mission was its greatest strength, but its fundraising story hadn’t caught up yet: when your student body is 52% Pell-eligible and one-third first-generation, the case for philanthropic investment has to lead with outcomes, not demographics.
Education
DePaul University
Bringing Mission Forward
Restoring Higher Education as Societal Catalyst
Through its $650 million campaign, DePaul aspired to lead the way in restoring higher education’s impact as a catalyst for societal good. With brand work underway and a looming launch deadline, DePaul needed integrated counsel to build unified messaging and organizational fluency—fast.
Cultural
Canterbury Shaker Village
Canterbury Shaker Village
Vibrant Canterbury Shaker Village: The Campaign for a National Treasure
One of America’s most complete Shaker communities, yet only four of 30 buildings remained open to visitors. Canterbury needed more than beautiful materials. It needed a strategic rationale powerful enough to transform regional loyalty into national obligation.
Cultural
Oglebay Foundation
Positioning Public Space as Civic Inheritance
Stewarding What Belongs to Everyone
When Oglebay Foundation launched its first-ever comprehensive campaign, they faced an unexpected challenge: their century of self-sufficiency had convinced the community the park didn’t need philanthropic support at all.
Foster Avenue reframed the narrative—transforming Oglebay from a beloved amenity into a living endowment that builds family, community, commerce, and pride. The “Forever Yours” theme gave donors language to understand why operations sustain, but only philanthropy propels.
Education
Arizona State University Foundation
Campaign ASU 2020
Together, Our Potential is Limitless
ASU had reinvented the public research university around radical inclusion. But the entire tradition of university fundraising was built on the opposite argument. Foster Avenue developed the messaging architecture that turned access into the philanthropic case, helping build a culture of giving where one hadn’t existed.
Healthcare
Children’s Hospital of Philadelphia Foundation
Where Breakthroughs Begin.
A $1 billion campaign to accelerate the future of pediatric medicine.
CHOP had become two things at once: Philadelphia’s beloved community hospital and a global force in breakthrough pediatric medicine. The $1 billion campaign needed a narrative that could honor both dimensions—and create urgency across every audience.
Foster Avenue developed “For Tomorrow’s Breakthroughs”—a campaign rationale that unified four ambitious priorities under one future-focused theme, giving leadership language that worked in any room, with any donor.
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