Our Work in Healthcare

Intermountain Health serves more than a million children across a six-state, 400,000-square-mile network anchored by one of the nation’s top pediatric institutions. But when the system prepared to launch its first-ever fundraising campaign, no shared language existed to connect a beloved community hospital in Salt Lake City to pediatric care sites from Nevada to Alaska. Foster Avenue was engaged to build the strategic and communications foundation for a $500 million campaign from the ground up.

CHOP had become two things at once: Philadelphia’s beloved community hospital and a global force in breakthrough pediatric medicine. The $1 billion campaign needed a narrative that could honor both dimensions—and create urgency across every audience.

Foster Avenue developed “For Tomorrow’s Breakthroughs”—a campaign rationale that unified four ambitious priorities under one future-focused theme, giving leadership language that worked in any room, with any donor.