Category: Perspective

Messaging Shapes an Effective Campaign — Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.

As we reflect on the year, we’re proud of all that our mission-driven client partners and our team have accomplished. In the face of inflation and many other challenges, our clients found creative ways to forge connections, overcome staffing shortages, and keep on asking. Our team doubled down on our areas of strength and continued our quest to deliver the modern campaign.

In our last episode, Luke Skywalker and his lightsaber were facing off against…no one. And bored audiences were leaving the theater in droves—proving our point that every story needs a Darth Vader to excite the passions of the populace. That’s true of your campaign story as well.

In your campaign story, your institution is the hero. Or it’s your donor. Or it’s both at once, when they join together to make this a classic buddy picture.

But who is the villain?

We’re not about making your campaign look pretty, but about making it succeed—requiring us to meet the higher bar of being your comprehensive thought partner, not a temporary artist-in-residence.