Category: Insights

Our colleagues at Ovrture recently posted a fictional tale of one donor’s journey, shedding light on the multitude of use cases and engagement opportunities made possible through this platform.

Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive fundraising campaign – that high-stakes setting where building genuine relationships is essential to success?

Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.