Tag: fluency training

Ahead of our Association for Healthcare Philanthropy presentation on campaign message mastery, we’re exploring why the real work of campaign success happens inside your organization. You’ve seen the polished campaign materials. The beautiful brochures, compelling videos, and pristine donor presentations that make every campaign look effortlessly successful. But behind those glossy exteriors lies a reality…

Fluency lets you individualize the campaign’s overarching message to bring deep relevance to any funding priority and to awaken the motivations that are unique to each donor

Our colleagues at Ovrture recently posted a fictional tale of one donor’s journey, shedding light on the multitude of use cases and engagement opportunities made possible through this platform.

Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive fundraising campaign – that high-stakes setting where building genuine relationships is essential to success?

Messaging Shapes an Effective Campaign — Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.

The cure for fundraising fluency deficiency … As a public service, Foster Avenue urges development leaders across the nation to inoculate their fundraising campaigns against the dangers of fluency deficiency, a debilitating condition that can lead to campaign anemia and failure to thrive. Fluency deficiency is characterized by fundraisers with a stunted ability to grasp the institution’s campaign message and adapt it with fluidity.