Insights That Shape Smarter Campaigns

Ideas, lessons, and perspectives on strategy, storytelling, and the work it takes to move people.

Illustration showing a fresh idea
Jun 19, 2025

Modern Philanthropy Demands a New Approach

Educational institutions find themselves and the campaigns that fuel them at a crossroads. Traditional fundraising methods for nonprofits, like shiny brochures and fixed messages, no longer appeal to smart donors. These donors want real connections and personal engagement.

Uncategorized Feb 25, 2025

In the world of nonprofit fundraising, we often get caught up in the mechanics—the timelines, the targets, the…

Uncategorized Dec 24, 2024

As we look back at 2024, it has been nothing short of a whirlwind. We merged, we grew…

Uncategorized Oct 16, 2024

Fluency lets you individualize the campaign’s overarching message to bring deep relevance to any funding priority and to…

Uncategorized Jun 27, 2024

Foster Avenue has joined The Giving Institute, a membership organization that seeks to “elevate the fundraising, consulting, and…

Uncategorized Jun 10, 2024

While you might also find the song “Bless the Broken Road” a bit cheesy, it really crystallizes some…

Uncategorized May 31, 2024

After more than a decade of partnering, Foster Avenue and Melichar Consulting are excited to announce their merger…

Uncategorized Sep 06, 2023

Our colleagues at Ovrture recently posted a fictional tale of one donor’s journey, shedding light on the multitude…

Uncategorized Jul 17, 2023

Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive…

Uncategorized May 25, 2023

Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all…

Uncategorized May 05, 2023

Foster Avenue. That’s the new name you’ll now see on this website and any communications from our philanthropic…

Uncategorized Mar 02, 2023

Messaging Shapes an Effective Campaign — Institutions preparing for major campaigns work hard to decide goals, recruit leaders,…

Uncategorized Oct 07, 2022

The cure for fundraising fluency deficiency … As a public service, Foster Avenue urges development leaders across the…