merger between Melichar Consulting and Foster Avenue

Strategic Merger Announcement: Fusing Campaign Counsel & Communications

After more than a decade of partnering, Foster Avenue and Melichar Consulting are excited to announce their merger into a single company focused on driving fundraising performance for higher-education, healthcare, and cultural philanthropies. The company will operate under the Foster Avenue name, offering clients a unique blend of modern, personalized counsel, and donor-centric fundraising communications strategy.   

“As an agency that provides creative services to name and launch campaigns, we realize that clients need something more integrated.” said Chris Snavely, Foster Avenue’s Vice President of Client Services. “We’ve seen first hand the power of infusing communications and engagement during the earliest stages of campaign planning. It results in higher degrees of engagement, clarity of purpose, and internal energy. So connecting our communications services and Melichar Consulting’s deep experience in campaign execution was a no-brainer.”

“Our vision is empowering clients to seize opportunities, navigate challenges and maximize the impact of their fundraising and engagement efforts,” said Charlie Melichar, who will serve as principal of Foster Avenue. “Combined expertise positions us to deliver innovative, data-driven, people-first strategies that resonate with donors and deliver tangible results. We will build communications strategies around our clients’ boldest ambitions, and deliver the support, training, and deliverables that advancement teams need to turn campaign goals into campaign impacts.”

This merger, however, is about far more than just logic… it is about shared values and perspective. As one company, we fully commit to:

    Together, we will connect the earliest phases of campaign planning, priority-setting, and message development to the delivery of innovative donor-centric campaign communication strategies.
    We will meld a timeless sensibility of donor decision-making with timely developments in data and technology — helping clients craft an authentic campaign case while modernizing their prospect engagement strategies.
    Together, we help clients charge forward with the relentless, yet realistic optimism that is vital to campaign success. We bring decades of experience walking in the shoes of our clients and now we don’t just stand with them… we throw all our talents, capacities, and network toward helping each and every client pursue their goals.

Through this merger, we will offer the following services to help organizations fuse campaign counsel and communications into a cohesive whole:  

image of the services offered by Foster Avenue

The full Foster Avenue team invites stakeholders, clients, and the broader non-profit community to engage with us as we embark on this new journey. We are eager to share our insights, innovations, and successes with you as we continue to connect, learn, and refine. For more information on how our merged capabilities can benefit your organization, please contact us at

Chris Snavely | Vice President of Client Services

Chris is the Vice President of Client Services at Foster Avenue and the Managing Partner of Ovrture. Believing that the application of new thinking is what drives the world forward, Chris takes great pride in bringing a far more efficient and modern campaign approach to the “digital advancement office.”

But enough about us.
Let’s hear about you!

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