Tag: campaign message strategy

Foster Avenue. That’s the new name you’ll now see on this website and any communications from our philanthropic communications team. After 40 years as Snavely Associates, we see how radically our industry has changed in just the last five years. We’ve responded — with a dynamic approach that requires a new name to capture who…

Messaging Shapes an Effective Campaign — Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.