The Critical Role of CASE in Today's Environment
In this climate, CASE’s steadfast advocacy for advancement professionals has proven invaluable. Their unwavering support for fundraising, alumni relations, communications, markIn this climate, CASE’s steadfast advocacy for advancement professionals has proven invaluable. Their unwavering support for fundraising, alumni relations, communications, marketing, and advancement services provides a crucial foundation as we help our school, college, and…
Transforming Engagement: How Ovrture Can Be Used Throughout the Donor Journey
Our colleagues at Ovrture recently posted a fictional tale of one donor’s journey, shedding light on the multitude of use cases and engagement opportunities made possible through this platform.
Survive the Squeeze — Through Message Fluency
Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive fundraising campaign – that high-stakes setting where building genuine relationships is essential to success?
Message Over Mechanics: The Key to Campaign Success: Part II
Institutions preparing for major campaigns work hard to decide goals, recruit leaders, and populate pyramids. Those are all important. But too many organizations invest too little too late on the most important thing: campaign message strategy.