Doug Diefenbach
The problem isn’t your gratitude. It’s what your gratitude reveals. When a board member can only recite scripted…
Ahead of our Association for Healthcare Philanthropy presentation on campaign message mastery, we’re exploring why the real work…
Your campaign has stunning materials, a compelling case statement, and a beautiful website. Yet your major gift officers…
Your donors can smell a fundraising campaign from a mile away—and they’re increasingly not interested. They’ve seen the…
In the world of nonprofit fundraising, we often get caught up in the mechanics—the timelines, the targets, the…
Fluency lets you individualize the campaign’s overarching message to bring deep relevance to any funding priority and to…
Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive…
Messaging Shapes an Effective Campaign — Institutions preparing for major campaigns work hard to decide goals, recruit leaders,…
The cure for fundraising fluency deficiency … As a public service, Foster Avenue urges development leaders across the…
Is Foster Avenue’s new video the next box office smash? First, let’s squelch the rumors: Keanu Reeves did…
In our last episode, Luke Skywalker and his lightsaber were facing off against…no one. And bored audiences were…
In your campaign story, your institution is the hero. Or it’s your donor. Or it’s both at once,…