Insights That Shape Smarter Campaigns

Ideas, lessons, and perspectives on strategy, storytelling, and the work it takes to move people.

Illustration showing a fresh idea
Jun 19, 2025

Modern Philanthropy Demands a New Approach

Educational institutions find themselves and the campaigns that fuel them at a crossroads. Traditional fundraising methods for nonprofits, like shiny brochures and fixed messages, no longer appeal to smart donors. These donors want real connections and personal engagement.

Personalia:
Launch & Sustain Sep 30, 2025

Celebrating Rural Healthcare Excellence: Guthrie’s “Here. For Good.” Campaign The Guthrie Clinic has officially launched its “Here. For…

Industry Perspective Jun 27, 2024

Foster Avenue has joined The Giving Institute, a membership organization that seeks to “elevate the fundraising, consulting, and…

Announcements May 31, 2024

After more than a decade of partnering, Foster Avenue and Melichar Consulting are excited to announce their merger…

Announcements May 05, 2023

Foster Avenue. That’s the new name you’ll now see on this website and any communications from our philanthropic…

Thought Leadership Aug 19, 2022

Is Foster Avenue’s new video the next box office smash? First, let’s squelch the rumors: Keanu Reeves did…

Announcements Jul 08, 2022

We’re not about making your campaign look pretty, but about making it succeed—requiring us to meet the higher…