Insights That Shape Smarter Campaigns
Ideas, lessons, and perspectives on strategy, storytelling, and the work it takes to move people.
Modern Philanthropy Demands a New Approach
Educational institutions find themselves and the campaigns that fuel them at a crossroads. Traditional fundraising methods for nonprofits, like shiny brochures and fixed messages, no longer appeal to smart donors. These donors want real connections and personal engagement.
Celebrating Rural Healthcare Excellence: Guthrie’s “Here. For Good.” Campaign The Guthrie Clinic has officially launched its “Here. For…
The philanthropic landscape has shifted dramatically over the past year. Across higher education, healthcare, and cultural institutions, advancement…
Fluency lets you individualize the campaign’s overarching message to bring deep relevance to any funding priority and to…
Our colleagues at Ovrture recently posted a fictional tale of one donor’s journey, shedding light on the multitude…
Question: How do you meet donors’ growing need for clarity and brevity in the context of a massive…
The cure for fundraising fluency deficiency … As a public service, Foster Avenue urges development leaders across the…
In our last episode, Luke Skywalker and his lightsaber were facing off against…no one. And bored audiences were…
In your campaign story, your institution is the hero. Or it’s your donor. Or it’s both at once,…