Insights That Shape Smarter Campaigns

Ideas, lessons, and perspectives on strategy, storytelling, and the work it takes to move people.

Illustration showing a fresh idea
Jun 19, 2025

Modern Philanthropy Demands a New Approach

Educational institutions find themselves and the campaigns that fuel them at a crossroads. Traditional fundraising methods for nonprofits, like shiny brochures and fixed messages, no longer appeal to smart donors. These donors want real connections and personal engagement.

Strategic Foundations Dec 23, 2025

2025, in many ways, was a blur. The news cycle was full and often, weighty. As we anticipate…

Creative Development Nov 25, 2025

The problem isn’t your gratitude. It’s what your gratitude reveals. When a board member can only recite scripted…

Strategic Foundations Oct 23, 2025

Ahead of our Association for Healthcare Philanthropy presentation on campaign message mastery, we’re exploring why the real work…

Industry Perspective Oct 02, 2025

Your campaign has stunning materials, a compelling case statement, and a beautiful website. Yet your major gift officers…

Launch & Sustain Sep 30, 2025

Celebrating Rural Healthcare Excellence: Guthrie’s “Here. For Good.” Campaign The Guthrie Clinic has officially launched its “Here. For…

Discovery Aug 28, 2025

Your donors can smell a fundraising campaign from a mile away—and they’re increasingly not interested. They’ve seen the…

Launch & Sustain Jul 31, 2025

The philanthropic landscape has shifted dramatically over the past year. Across higher education, healthcare, and cultural institutions, advancement…

Creative Development Jul 30, 2025

Institutions are investing heavily in AI adoption, yet often overlooking the foundational clarity needed to ensure those tools…

Industry Perspective Apr 02, 2025

In this climate, CASE’s steadfast advocacy for advancement professionals has proven invaluable. Their unwavering support for fundraising, alumni…