Prescription for Campaign Fluency Training
The cure for fundraising fluency deficiency … As a public service, Foster Avenue urges development leaders across the nation to inoculate their fundraising campaigns against the dangers of fluency deficiency, a debilitating condition that can lead to campaign anemia and failure to thrive. Fluency deficiency is characterized by fundraisers with a stunted ability to grasp the institution’s campaign message and adapt it with fluidity.