Our Work in Higher Education

Strategy and creative, working as one, for the campaigns that define an institution’s future.
Higher education campaigns have to move alumni, parents, faculty, and trustees toward one vision, each for their own reasons. Foster Avenue develops the strategy and the communications as a single effort, so an institution’s ambition holds up whether a donor is giving their first gift or their largest. The work here spans colleges and universities raising for their most ambitious priorities.
UNC Greensboro Education

UNC Greensboro

UNC Greensboro

Light the Way: The Campaign for Earned Achievement

UNC Greensboro ranked No. 1 in social mobility among every university and college in North Carolina, enrolled more than 20,000 students, and sent 94,000 alumni into the state’s workforce. None of that had ever been articulated as a case for major philanthropic investment. The university’s access mission was its greatest strength, but its fundraising story hadn’t caught up yet: when your student body is 52% Pell-eligible and one-third first-generation, the case for philanthropic investment has to lead with outcomes, not demographics.

$266M raised
33% above campaign goal
DePaul University Education

DePaul University

Bringing Mission Forward

Restoring Higher Education as Societal Catalyst

Through its $650 million campaign, DePaul aspired to lead the way in restoring higher education’s impact as a catalyst for societal good. With brand work underway and a looming launch deadline, DePaul needed integrated counsel to build unified messaging and organizational fluency—fast.

$650M
Campaign Goal
Arizona State University Foundation Education

Arizona State University Foundation

Campaign ASU 2020

Together, Our Potential is Limitless

ASU had reinvented the public research university around radical inclusion. But the entire tradition of university fundraising was built on the opposite argument. Foster Avenue developed the messaging architecture that turned access into the philanthropic case, helping build a culture of giving where one hadn’t existed.

$2.3B+ Raised
360K Total Donors

Let's Talk About Your Campaign

Whether you’re planning, launching, or looking to strengthen a campaign already in motion—we’re here.