Our Work in Healthcare
Strategy and creative, working as one, when the case is care itself.
Healthcare campaigns turn clinical excellence into a case donors can feel, whether the ask funds a new institute, a research breakthrough, or the care a grateful patient wants others to receive. Foster Avenue builds the strategy and the communications together, so the science and the human stakes carry equal weight in front of every audience. The projects below span health systems and academic medical centers.
Healthcare
Children’s Hospital of Philadelphia Foundation
Where Breakthroughs Begin.
A $1 billion campaign to accelerate the future of pediatric medicine.
CHOP had become two things at once: Philadelphia’s beloved community hospital and a global force in breakthrough pediatric medicine. The $1 billion campaign needed a narrative that could honor both dimensions—and create urgency across every audience.
Foster Avenue developed “For Tomorrow’s Breakthroughs”—a campaign rationale that unified four ambitious priorities under one future-focused theme, giving leadership language that worked in any room, with any donor.
$1B
Goal Met
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