We Build Campaigns with Backbone
We work alongside advancement teams to create what campaigns and the people running them need—case statements, videos, digital experiences. Work that makes your team sharper, your case clearer, and your campaign stronger.
How Begins with Why
You’re about to launch a campaign. The goal takes your breath away. The questions pile up: How many donors? How much time? How big a team? But before any of that: why should anyone care? Nail your answer and donors will follow.
Our Strategic Framework:
Why Now?
The urgency that makes waiting impossible—the convergence of opportunity and necessity.
Why Here?
Your unique position to deliver transformation—why your institution, and only yours.
Why This?
The specific impact that matters most—the precise change that transforms communities.
The Engine Behind the Creative
Good-looking campaign materials are common. What makes ours different? Every creative decision is grounded in strategic thinking.
When the same minds develop both strategy and expression, your campaign speaks with consistency. The case statement doesn’t just look right—it answers the questions donors are actually asking.
This is the “plus” in our approach: creative work powered by strategic depth—strategy and soul, working as one. Available whether you engage us for communications alone or embrace our integrated model.
Designed Around Your Team
Every institution has different internal capacity and existing partnerships. We structure our engagements to fit your reality—and to leave your team stronger than we found it.
Strategic Counsel
Feasibility studies, campaign planning, and message development that sets your campaign on solid ground.
Creative Services
Engage us for specific deliverables—case statements, videos, campaign websites—while coordinating with your existing strategic partners.
Integrated Partnership
When counsel and communications come from one team, your campaign emerges with message integrity from day one.
Across the Campaign Lifecycle
We support campaigns at every stage—enter where you need us.
Articulation
Clarify the campaign’s connection to institutional vision.
Before a campaign can inspire others, it must be grounded in a clear rationale. We help you articulate why now, why here, and why this campaign is uniquely positioned to deliver the transformation you’re after.
Planning
Structure the campaign plan and test assumptions.
With rationale established, we help structure a sound campaign plan and create the materials needed to test it with key stakeholders.
Leadership
Equip champions for the quiet phase.
The quiet phase demands that your team communicate with confidence and consistency with campaign champions. We build the tools and capabilities that make this possible.
Public
Expand engagement to broader audiences.
As the campaign goes public, we create the assets that inspire a wider range of stakeholders and reinforce your institutional brand.
Wrap / Pivot
Sustain momentum and build lasting capacity.
Campaigns end, but institutional advancement doesn’t. We help you solidify internal capabilities, extend brand momentum, and pivot to what’s next.
How We Work
A process built to deliver strong results—whether you engage us for specific deliverables or broader campaign support.
Deep Discovery
Stakeholder engagement, market research, and institutional immersion that reveal your authentic story.
Strategic Foundation
Message architecture and creative direction grounded in what we’ve learned about your institution and donors.
Creative Development
Case statements, videos, digital experiences, and materials that clearly bring your vision to life.
Launch & Sustain
Training, tools, and ongoing guidance that ensure your team can amplify momentum long after our engagement concludes.
What We Deliver
Five capabilities refined over 40 years and 100+ campaigns. Every institution has different internal capacity and existing partnerships—we calibrate accordingly, leading where you need leadership, supporting where you have strength, and partnering with your existing teams and consultants.
Communications
Case statements, campaign brands, videos, and digital experiences. The materials that help donors see themselves in your vision and understand why their support matters.
Strategic Messaging
Messaging frameworks that connect institutional priorities to donor motivations. Clear narratives that hold together across audiences and channels.
Campaign Strategy
Feasibility studies, campaign planning, donor strategy, and the frameworks that guide decisions. Our “Why Now? Why Here? Why This?” methodology has shaped over 100 campaigns.
Digital Innovation
Through our Ovrture platform, personalized donor engagement at scale. Plus microsites, social campaigns, and digital strategies that extend your reach.
Organizational Fluency
Training and tools that build your team’s lasting capacity to articulate your vision. From presidents to program staff, everyone speaking from the same foundation—during this campaign and beyond.
Work That Earns the Gift
Campaign materials built to connect institutional vision with donor motivation.
“Foster Avenue was incredibly responsive and a true partner. You listened and learned the true essence of Muhlenberg and that came through in all our campaign collateral. You all were tremendous partners who provided superb strategic guidance and partnered with us to go beyond the scope of the original project outline. The team consistently remained calm under pressure and supported us with patience and class. We would highly recommend Foster Avenue to others.”
Rebekah Brown
Vice President for Advancement, Muhlenberg College
Let’s Talk About Your Campaign
Whether you need creative services or strategic counsel, or want to explore our integrated approach—we’re here.