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Jul 08, 2022
3 min read

We’re not about making your campaign look pretty, but about making it succeed—requiring us to meet the higher bar of being your comprehensive thought partner, not a temporary artist-in-residence.

Author - Doug Diefenbach

Doug Diefenbach

Vice President, Strategy & Brand

The new Foster Avenue homepage claims we’re “leading timely change, built on timeless truths.” Because we’re creative types (proof point: whimsical thumbnails above, illustrated by our own Sydney Mendoza!), we love the lyricism in that phrase. But as disciplined, rigorous, button-downed philanthropic communications strategists, we especially like that it says a whole lot in just a few words.

That’s kind of our brand in a nutshell. While we do beautiful creative, we aspire to provide much more than mere “art projects” for our clients in campaign. We’re not about making your campaign look pretty, we’re about making it succeed. That means meeting the higher bar of being your comprehensive thought partner, not a temporary artist-in-residence.

We know what it takes to do what you do. Some of us have done so, sitting in your chair as campaign planners and marketing leads within major institutions. After 40 years of positioning campaigns for the nation’s top institutions, we like to think we have some street cred regarding the future of the industry.

As described elsewhere, we observe that campaign communications need a comprehensive reboot. We’re redesigning our services to power that pivot.

We’ve mapped some fascinating geography leading to the horizon ahead. Want to join us on the journey? Please follow this blog—our travelog to the future. We will share insights on fundraising communications. We will also highlight important things to watch out for. Plus, we will provide tips to help you create your own modern campaign.

Effective May 1, 2023 — Snavely Associates is now named Foster Avenue. We have updated this post accordingly.